💖 About Us

Ang Kuwento Natin: Our Story

Our story began not in a big city, but right here in the heart of San Fernando, La Union. We are a grassroots business born from a simple observation: the incredible talent and hard work of the Filipino people in our province. We saw so many skilled individuals looking for opportunities, while others were desperately searching for reliable, trustworthy help.

We thought, "What if we could create a bridge? What if we could connect these two groups in a way that’s simple, safe, and fair?"

And so, the La Union Business Directory (Alalay) was born.

We started with a vision to create a digital bayanihan, a community where everyone helps each other. We believe in the power of the local Pro and the client working together to build a stronger community, one service at a time. To ensure that trust, we make sure that our platform is a safe place by validating the identities of all our professionals. You can rest easy knowing that we’ve taken the steps to ensure you know who you are dealing with.

Our roots in La Union ground us in the values of hard work, integrity, and respeto—respect—for one another. We're not just a directory; we're a community. We're here to make sure every job is done with a sense of malasakit—genuine concern—for both the client and the Pro.

Mabuhay po!